Review of the Marie Jo Autumn Winter 2009 collection

Every season Marie Jo rolls out a new collection that takes the success of the previous season and builds on it by introducing new colour variations and introduces in a few new stories that can either excite the senses or leave you a bit flat, not literally of course. Whatever personal opinion you have of their design and styling there is never any faulting their comfort and fit.

This season has seen the re-colouring of Jane in chocolate brown. The Marie Jo Jane was a great success in the summer in the ivory and black and saw the introduction of the italian style briefs. The italian briefs manage to combine the shape of a traditional briefs with the seductiveness of having the back completely sheer. A great style for ladies who are looking for something a little more seductive than the rio brief but don't enjoy wearing thongs.

The success of the new style of briefs means it has also been incorporated into another story, Anais. This is simply one of the most beatufiul and seductive designs I have seen from Marie Jo and it will be hugely popular for Christmas. There is an abundance of lace in either an opulent deep purple or the seductive black. Not only is there a beautiful soft balcony bra Marie Jo has introduced a stylish take padded plunge. The bra halters around the neck and has two wide leavers lace straps delicately drapping down the back. I am not sure how practical it will be but it is top of my shopping list especially as it is available in the E Cup.

Purple is a key colour this season in all the lingerie and it is used beautifully in the embroidery of the Amalia story with its strong floral design that manages to avoid being too pretty and twee. The Marie Jo Amalia is also available in a black and blue colouring with ivory lace. I am not so sure on this colouring so it will be interesting to see the take up from customers. The story also has a bustier which seems to be undecided on whether it is pretty or practical. The cups are heavily embroidered but the top quarter of the cup is plain which gives it a slightly unfinished feel. I can't see it attracting the gentleman buyers and I think ladies would rather go for the pretty lace of the Anais basque. It looks too much like lingerie to be worn as a top, but I am often proved wrong on these things but I wouldn't risk a big investment in this piece.

Every season Marie Jo flirts with prints and this year they have produced a pretty dotted designed enhanced by a lace trim. The subtlety of the colouring will benefit this design as prints can be a tricky sell especially when Marie Jo L'Adventure does them so well at a lower price point. The blue colouring is particularly appealing but I expect the black as always will do the best. As with any autumn winter collection black features heavily with Mary also joining the grouping. It is also available in red and natural. The Mary bra in natural is reminiscent of the Frida that was such a huge success a few seasons ago but the most notable feature of Mary story is the new styling push up bra with an extra wide lace band around the rib cage. It really adds a seductive look to this story which otherwise would barely warrant much of a mention.

A Marie Jo collection wouldn't be complete with out a new colouring of the eternally popular Avero. Both the purple and the pacific blue are both strong colours but are still very flattering for the paler European skin tone as well as darker skin tones making them appealing to a wide range of customers.

Marie Jo always deliver a strong collection with a solid combination of wearability and glamour. There is a reason it is so enduringly popular with customers and has a such a loyal following. Having already put in an order for the spring summer collection I guarantee that the success of Marie Jo will continue long into the future.